Web Design Pitch • January 2026
Innovative Web Design Approach
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Episcade Color Visulaizer
UX Research • Web Design · Motion · 2024
Bridging Upper and Lower Airways with launching Epicascade
SITUATIONDespite having access to countless physical swatches and stain samples, DIYers often struggled to confidently decide on a stain color for their projects. The physical samples alone simply weren't enough to help them visualize the final, large-scale result.
TASKWe needed to develop an intuitive solution that would bridge this imagination gap, giving users a way to accurately visualize different stain colors on actual furniture pieces before committing to a purchase.
"Instead of passively presenting facts, we challenged the HCP's knowledge, turning curiosity into a personalized learning path."
Audrey Morrison
Action We created the Minwax Color Visualizer. We designed the platform with a fresh, hexagon-based brand look and feel to modernize the experience. We built the interface to allow users to input their specific project details and select their preferred stains. Then, we integrated a feature that projects these selected stain colors onto a variety of scrollable 3D furniture items in real-time.
Result Voila. The visualizer provided a highly personalized, on-demand color experience right before their eyes. By bringing the stains to life on digital furniture, we created the perfect experience to help any DIYer confidently choose the stain that is exactly right for their specific job.
BranUI Design · Data Viz · 2025
Adoption Survey Insight Platform
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
Digital campaign and CRM · 2025
Sprite holiday boost
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
Digital · 2023
From Imagination to Colorful Visualization
WEb design
Prototyping
UX Strategy
User research
Case Study
+
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UX Research • Web Design · Motion · 2024
Episcade Color Visulaizer
Bridging Upper and Lower Airways with launching Epicascade
SITUATIONAstraZeneca needed to educate HCPs on epithelial-driven inflammation connecting CRSwNP and severe asthma. The challenge was cutting through the fatigue of text-heavy medical literature to introduce dense science to time-strapped providers.
TASKTo launch the unbranded Epicascade platform, we had to translate complex immunology into an intuitive digital experience. We needed a strong visual anchor connecting the upper and lower airways, and a user journey that actively pulled HCPs into clinical data without overwhelming them.
"Instead of passively presenting facts, we challenged the HCP's knowledge, turning curiosity into a personalized learning path.""
Audrey Morrison
ACTIONWe anchored the narrative around a core metaphor: the nose and lungs protected under a single umbrella. This instantly illustrated how one upstream mechanism drives inflammation across both airway systems.
To drive engagement, we designed an interactive quiz as the gateway. Instead of passively presenting facts, it challenges the HCP's knowledge and seamlessly funnels them directly into clinical modules and "Explore the Epithelium" content, turning curiosity into a personalized learning path.
RESULTThe Epicascade launch transformed a static reference into a dynamic journey. The umbrella visual grounded the complex science, while the quiz acted as a high-engagement hook, routing users directly into deep exploration of AstraZeneca’s clinical insights.
Web Design Pitch • January 2026
Innovative Web Design Approach
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UI Design · Data Viz · 2025
Adoption Survey Insight Platform
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
Sprite holiday boost
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+
UX Research • Web Design · Motion · 2024
Ranger-Guided, Virtually Explored
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Digital · 2023
From Imagination to Colorful Visualization
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
