• Digital campaign and CRM · 2025

    Sprite Holiday Boost

  • Sprite
    Sprite
    Sprite
  • Sprite holiday boost

    SITUATIONSprite aimed to boost B2B holiday sales, distinct from Coca-Cola's branding. The challenge was engaging wholesale partners and incentivizing pre-season stocking via digital channels.

    TASKMy team was tasked with developing and executing a distinct, integrated B2B digital holiday campaign. It needed to complement Coca-Cola's initiatives, communicate Sprite's festive appeal, and drive wholesale stocking through digital engagement.

  • "The challenge was engaging wholesale partners and incentivizing pre-season stocking via digital channels."

    Audrey Morrison

  • ACTIONI conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.

    RESULTSThe campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.

  • Web Design Pitch • January 2026

    Innovative Web Design Approach

    Web Design

    Prototyping

    AI Integration

    UX Strategy

    Case Study

    +

    BranUI Design · Data Viz · 2025

    Adoption Survey Insight Platform

    Web Design

    Prototyping

    AI Integration

    UX Strategy

    Case Study

    +

    Brand and web design pitch • July 2025

    Opill: Small Pill, Smart Support

    Web Design

    Brand design

    AI Integration

    UX Strategy

    UX Strategy

    Case Study

    +

    Digital campaign and CRM · 2025

    MyCoke Holiday Nostalgia

    Digital banner ads

    CRM strategy

    UX Research and Strategy

    User research

    Case Study

    +

    UX Research • Web Design · Motion · 2024

    Ranger-Guided, Virtually Explored

    WEb design

    Prototyping

    UX Strategy

    User research

    Case Study

    +

    Digital · 2023

    From Imagination to Colorful Visualization

    WEb design

    Prototyping

    UX Strategy

    User research

    Case Study

    +

    UX Research • Web Design · Motion · 2024

    Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca

    WEb design

    Prototyping

    UX Research and Strategy

    User research

    Case Study

    +

Swan
Hill's Pet
Episcade

Contact

Let's make

something great.

Available for select projects, collaborations, and full-time roles. Always up for a good conversation.

Audrey Morrison

©2026

myCoke
MyCoke
Digital campaign and CRM · 2025

MyCoke Holiday Nostalgia

Web Design

Prototyping

AI Integration

UX Strategy

Case Study

+

  • Digital campaign and CRM · 2025

    Sprite Holiday Boost

  • Sprite
    Sprite
    Sprite
    Sprite
    Sprite
    Sprite
  • Sprite holiday boost

    SITUATIONSprite aimed to boost B2B holiday sales, distinct from Coca-Cola's branding. The challenge was engaging wholesale partners and incentivizing pre-season stocking via digital channels.

    TASKMy team was tasked with developing and executing a distinct, integrated B2B digital holiday campaign. It needed to complement Coca-Cola's initiatives, communicate Sprite's festive appeal, and drive wholesale stocking through digital engagement.

  • "The challenge was engaging wholesale partners and incentivizing pre-season stocking via digital channels."

    Audrey Morrison

  • ACTIONI conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.

    RESULTSThe campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.

  • Web Design Pitch • January 2026

    Innovative Web Design Approach

    Web Design

    Prototyping

    AI Integration

    UX Strategy

    Case Study

    +

    UI Design · Data Viz · 2025

    Adoption Survey Insight Platform

    Web Design

    Prototyping

    AI Integration

    UX Strategy

    Case Study

    +

    Brand and web design pitch • July 2025

    Opill: Small Pill, Smart Support

    Web Design

    Brand design

    AI Integration

    UX Strategy

    Case Study

    +

    myCoke
    MyCoke
    Digital campaign and CRM · 2025

    MyCoke Holiday Nostalgia

    Web Design

    Prototyping

    AI Integration

    UX Strategy

    Case Study

    +

    TNSP
    UX Research • Web Design · Motion · 2024

    Ranger-Guided, Virtually Explored

    Web Design

    Prototyping

    AI Integration

    UX Strategy

    Case Study

    +

    Digital · 2023

    From Imagination to Colorful Visualization

    Web Design

    Prototyping

    AI Integration

    UX Strategy

    Case Study

    +

    Opill
    UX Research • Web Design · Motion · 2024

    Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca

    Web Design

    Brand design

    AI Integration

    UX Strategy

    Case Study

    +

Hello.

Contact

Let's make

something great.

Available for select projects, collaborations, and full-time roles. Always up for a good conversation.

Hill's
Swan
Audrey Morrison
Episcade

©2026