Web Design Pitch • January 2026
Innovative Web Design Approach
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UX Research • Web Design · Motion · 2024
Tennessee State Parks
Ranger-Guided, Virtually Explored
SITUATIONTennessee’s state parks boast diverse landscapes and rich history, yet the state’s static website failed to capture this beauty. The platform struggled to engage potential visitors, drive tourism, or foster repeat visits. To remedy this, the state sought to transform its digital presence into an inspiring, dynamic platform.
TaskOur team was tasked with designing an immersive online experience that would captivate users and simplify exploration. The objective was to replace a basic directory with an engaging, narrative-driven discovery tool that motivated users to plan trips.
"Taking a story-first approach, we transformed a static website into an immersive, VR-inspired platform that captivates users and drives tourism."
Audrey Morrison
ActionTo achieve this, I took a story-first approach to the user experience. I designed and developed an interactive interface inspired by virtual reality, allowing users to seamlessly glide through and explore Tennessee's varying terrain digitally. For each of the state parks, I identified and highlighted three key attractions.
We translated their insider tips, historical anecdotes, and ecological facts into engaging, bite-sized digital narratives. I worked closely with developers to ensure transition effects between these ranger-guided highlights felt fluid, and partnered with designers to pair the storytelling with rich imagery that brought the locations to life.
ResultThe platform successfully transformed how visitors interact with Tennessee State Parks online. By replacing static pages with an interactive, ranger-led virtual experience, we created a scalable storytelling framework that elevated the state's tourism brand and deepened visitor engagement.
BranUI Design · Data Viz · 2025
Adoption Survey Insight Platform
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
Digital campaign and CRM · 2025
Sprite holiday boost
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
Digital · 2023
From Imagination to Colorful Visualization
WEb design
Prototyping
UX Strategy
User research
Case Study
+
UX Research • Web Design · Motion · 2024
Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca
WEb design
Prototyping
UX Research and Strategy
User research
Case Study
+
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UX Research • Web Design · Motion · 2024
Tennessee State Parks
Ranger-Guided, Virtually Explored
SITUATIONTennessee’s state parks boast diverse landscapes and rich history, yet the state’s static website failed to capture this beauty. The platform struggled to engage potential visitors, drive tourism, or foster repeat visits. To remedy this, the state sought to transform its digital presence into an inspiring, dynamic platform.
TaskOur team was tasked with designing an immersive online experience that would captivate users and simplify exploration. The objective was to replace a basic directory with an engaging, narrative-driven discovery tool that motivated users to plan trips.
"Taking a story-first approach, we transformed a static website into an immersive, VR-inspired platform that captivates users and drives tourism."
Audrey Morrison
ActionTo achieve this, I took a story-first approach to the user experience. I designed and developed an interactive interface inspired by virtual reality, allowing users to seamlessly glide through and explore Tennessee's varying terrain digitally. For each of the state parks, I identified and highlighted three key attractions.
We translated their insider tips, historical anecdotes, and ecological facts into engaging, bite-sized digital narratives. I worked closely with developers to ensure transition effects between these ranger-guided highlights felt fluid, and partnered with designers to pair the storytelling with rich imagery that brought the locations to life.
ResultThe platform successfully transformed how visitors interact with Tennessee State Parks online. By replacing static pages with an interactive, ranger-led virtual experience, we created a scalable storytelling framework that elevated the state's tourism brand and deepened visitor engagement.
Web Design Pitch • January 2026
Innovative Web Design Approach
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UI Design · Data Viz · 2025
Adoption Survey Insight Platform
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
Sprite holiday boost
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+
Digital · 2023
From Imagination to Colorful Visualization
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UX Research • Web Design · Motion · 2024
Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca
Web Design
Brand design
AI Integration
UX Strategy
Case Study
+
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
