Web Design Pitch • January 2026
Innovative Web Design Approach
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UI Design · Data Viz · 2025
Hill’s
Adoption Survey Insight Platform






SITUATIONOur client's static, text-heavy survey reports made it challenging for stakeholders to engage with critical current and historical data. This traditional format limited accessibility, understanding, and slowed data-driven decision-making.
TASKWe were tasked with transforming these static survey reports into a dynamic, accessible digital experience. The primary goal was to foster deeper stakeholder engagement and facilitate data-driven decision-making by presenting complex current and historical survey data clearly and interactively.
Audrey Morrison
ACTIONWe began with UX research to understand stakeholder needs. Using these insights, we designed an intuitive, visual landing page. We selected interactive charts and tables for effective storytelling and highlighting key findings. Modular design ensured flexibility and scalability. Crucially, we integrated a CMS for easy annual data updates and automated historical archiving. We prioritized UX, conducting iterative testing for clarity, navigation, and maximum data impact. This collaborative approach – combining design, development, and content strategy – translated complex data into an engaging narrative.
RESULTSuccessfully launched the data visualization page, offering stakeholders a dynamic, digestible platform for critical survey insights. This centralized and modernized data access, paving the way for increased engagement and improved strategic decisions. KPIs (page views, interaction rates) are being established, with detailed analytics to follow post-launch. The immediate outcome is a vastly improved mechanism for stakeholders to interact with and derive value from survey data.
Innovative Web Design Approach
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+
MyCoke Holiday Nostalgia
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
Sprite holiday boost
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
Ranger-Guided, Virtually Explored
WEb design
Prototyping
UX Strategy
User research
Case Study
+
From Imagination to Colorful Visualization
WEb design
Prototyping
UX Strategy
User research
Case Study
+
Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca
WEb design
Prototyping
UX Research and Strategy
User research
Case Study
+



Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.

UI Design · Data Viz · 2025
Hill’s
Adoption Survey Insight Platform

SITUATIONOur client's static, text-heavy survey reports made it challenging for stakeholders to engage with critical current and historical data. This traditional format limited accessibility, understanding, and slowed data-driven decision-making.
TASKWe were tasked with transforming these static survey reports into a dynamic, accessible digital experience. The primary goal was to foster deeper stakeholder engagement and facilitate data-driven decision-making by presenting complex current and historical survey data clearly and interactively.

Audrey Morrison
ACTIONWe began with UX research to understand stakeholder needs. Using these insights, we designed an intuitive, visual landing page. We selected interactive charts and tables for effective storytelling and highlighting key findings. Modular design ensured flexibility and scalability. Crucially, we integrated a CMS for easy annual data updates and automated historical archiving. We prioritized UX, conducting iterative testing for clarity, navigation, and maximum data impact. This collaborative approach – combining design, development, and content strategy – translated complex data into an engaging narrative.
RESULTSuccessfully launched the data visualization page, offering stakeholders a dynamic, digestible platform for critical survey insights. This centralized and modernized data access, paving the way for increased engagement and improved strategic decisions. KPIs (page views, interaction rates) are being established, with detailed analytics to follow post-launch. The immediate outcome is a vastly improved mechanism for stakeholders to interact with and derive value from survey data.
Innovative Web Design Approach
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+

Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
Case Study
+


MyCoke Holiday Nostalgia
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+


Sprite holiday boost
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+

Ranger-Guided, Virtually Explored
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
From Imagination to Colorful Visualization
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+

Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca
Web Design
Brand design
AI Integration
UX Strategy
Case Study
+
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.



