Digital campaign and CRM · 2025
My Coke Holiday Nostalgia
Hill's Survey Insight Platform
SITUATIONCoca-Cola aimed to boost B2B holiday sales by leveraging "Nostalgic Santa" imagery and encouraging wholesale partners to increase seasonal product stocking.
TASKMy team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.
"Delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales."
Audrey Morrison
ACTIONI conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.
RESULTSThe campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.

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Digital campaign and CRM · 2025
My Coke Holiday Nostalgia
MyCoke Holiday Nostalgia
SITUATIONCoca-Cola aimed to boost B2B holiday sales by leveraging "Nostalgic Santa" imagery and encouraging wholesale partners to increase seasonal product stocking.
TASKMy team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.
"Delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales."
Audrey Morrison
ACTIONI conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.
RESULTSThe campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.