Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+
Web Design Pitch • January 2026
Swan & Dolphin
Innovative Web Design Approach
VML Re-Engages Swan & Dolphin Through Innovative Web Redesign
SITUATIONVML aimed to win back its long-standing Walt Disney World Swan and Dolphin Resort account, which was at risk. Demonstrating VML's value and innovation was crucial. The iconic resorts needed a cutting-edge digital presence to captivate travelers and convey their unique Disney magic and hospitality.
TaskMy team was tasked with leading a high-stakes pitch to win back the Swan and Dolphin account. Our deliverable: three distinct website redesign concepts. Each concept had to refresh the digital presence, embrace AI, and significantly enhance user experience.
ACTIONI spearheaded the ideation and development of one distinct website concept. My approach focused on the unique personalities of the Swan, Dolphin, and Swan Reserve properties, synthesizing their characteristics (elegant, playful, modern luxury) into compelling narratives. I designed the “Touch of Gold” concept, which embraced Disney magic and unique guest experiences, integrating AI-driven functionalities. I collaborated with a team to develop its high-fidelity prototype for client presentation.
“By demonstrating how AI could practically elevate the user experience through personalized content and aspirational storylines, we proved our creative versatility.”
Audrey Morrison
RESULTThe concepts' presentation was exceptionally well-received. Prototypes and executions across all three demonstrated VML's creative versatility and strategic thinking beyond conventional web design. We clearly showed how AI could be leveraged practically: updating assets (AI-enhanced imagery/video, personalized content) and creating an aspirational storyline. This forward-thinking approach re-engaged the Swan and Dolphin Resort, strengthening VML's relationship, positioning us as an innovative partner, and leading to business re-acquisition.
BranUI Design · Data Viz · 2025
Adoption Survey Insight Platform
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
Digital campaign and CRM · 2025
Sprite holiday boost
Digital banner ads
CRM strategy
UX Research and Strategy
User research
Case Study
+
UX Research • Web Design · Motion · 2024
Ranger-Guided, Virtually Explored
WEb design
Prototyping
UX Strategy
User research
Case Study
+
Digital · 2023
From Imagination to Colorful Visualization
WEb design
Prototyping
UX Strategy
User research
Case Study
+
UX Research • Web Design · Motion · 2024
Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca
WEb design
Prototyping
UX Research and Strategy
User research
Case Study
+
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
Web Design Pitch • January 2026
Swan & Dolphin
Innovative Web Design Approach
VML Re-Engages Swan & Dolphin Through Innovative Web Redesign
SITUATIONVML aimed to win back its long-standing Walt Disney World Swan and Dolphin Resort account, which was at risk. Demonstrating VML's value and innovation was crucial. The iconic resorts needed a cutting-edge digital presence to captivate travelers and convey their unique Disney magic and hospitality.
TaskMy team was tasked with leading a high-stakes pitch to win back the Swan and Dolphin account. Our deliverable: three distinct website redesign concepts. Each concept had to refresh the digital presence, embrace AI, and significantly enhance user experience.
ACTIONI spearheaded the ideation and development of one distinct website concept. My approach focused on the unique personalities of the Swan, Dolphin, and Swan Reserve properties, synthesizing their characteristics (elegant, playful, modern luxury) into compelling narratives. I designed the “Touch of Gold” concept, which embraced Disney magic and unique guest experiences, integrating AI-driven functionalities. I collaborated with a team to develop its high-fidelity prototype for client presentation.
"Empowering women with a simpler, more accessible, and discreet way to manage their reproductive health."
Audrey Morrison
RESULTThe concepts' presentation was exceptionally well-received. Prototypes and executions across all three demonstrated VML's creative versatility and strategic thinking beyond conventional web design. We clearly showed how AI could be leveraged practically: updating assets (AI-enhanced imagery/video, personalized content) and creating an aspirational storyline. This forward-thinking approach re-engaged the Swan and Dolphin Resort, strengthening VML's relationship, positioning us as an innovative partner, and leading to business re-acquisition.
Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Web Design
Brand design
AI Integration
UX Strategy
Case Study
+
UI Design · Data Viz · 2025
Adoption Survey Insight Platform
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
MyCoke Holiday Nostalgia
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Digital campaign and CRM · 2025
Sprite holiday boost
Web Design
Brand design
AI Integration
UX Strategy
UX Strategy
Case Study
+
UX Research • Web Design · Motion · 2024
Ranger-Guided, Virtually Explored
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
Digital · 2023
From Imagination to Colorful Visualization
Web Design
Prototyping
AI Integration
UX Strategy
Case Study
+
UX Research • Web Design · Motion · 2024
Bridging Upper and Lower Airways with launching Epicascade for AstraZeneca
Web Design
Brand design
AI Integration
UX Strategy
Case Study
+
Hello.
Contact
Let's make
something great.
Available for select projects, collaborations, and full-time roles. Always up for a good conversation.
