Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Opill: Small Pill, Smart Support
SITUATIONMany women face barriers accessing birth control, lacking regular doctor access or prioritizing privacy. Opill, an over-the-counter solution, needed enhanced discreetness, personalization, and convenience for user lifestyles.
TASKDevelop a digital solution empowering women to control reproductive health via Opill. The task was to make birth control management simpler, more accessible, and supportive, particularly for those valuing discretion and convenience.
"Empowering women with a simpler, more accessible, and discreet way to manage their reproductive health."
Audrey Morrison
Exclusive community content
24/7 support for every question
Subscription options with speciality add-ons
Personalized dose reminders
ACTIONDesigned and developed "Ona," an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization.
RESULTOna app implementation directly addressed the opportunity, transforming Opill management. While quantifiable metrics are unavailable, Ona advances the project by making Opill usage more convenient, discreet, and personal, achieving the core goal of supportive, accessible birth control.

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Brand and web design pitch • July 2025
Opill: Small Pill, Smart Support
Opill: Small Pill, Smart Support
ACTIONDesigned and developed "Ona," an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization.

RESULTOna app implementation directly addressed the opportunity, transforming Opill management. While quantifiable metrics are unavailable, Ona advances the project by making Opill usage more convenient, discreet, and personal, achieving the core goal of supportive, accessible birth control.
"Empowering women with a simpler, more accessible, and discreet way to manage their reproductive health."
Audrey Morrison
Exclusive community content
24/7 support for every question
Subscription options with speciality add-ons
Personalized dose reminders
ACTIONDesigned and developed "Ona," an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization.

RESULTOna app implementation directly addressed the opportunity, transforming Opill management. While quantifiable metrics are unavailable, Ona advances the project by making Opill usage more convenient, discreet, and personal, achieving the core goal of supportive, accessible birth control.