About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26 with other clients.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Motion design
Design systems
Data visualization
Accessibility
User research
Adobe creative cloud
Nano Banana pro
Brand viz ID
AI Integration
UX Strategy
UI design Integration
Background
Experience
Senior Experience Designer, UI
VML
As Senior Experience Director at VML, I help brands connect with people. By combining visual design with AI-driven prototyping, I empower teams to build accessible, boundary-pushing design systems. This approach fueled a 75% pitch win rate for major clients like Sherwin-Williams and Coca-Cola. I translate brand identity into seamless digital ecosystems, ensuring every touchpoint across the user journey is intuitive, scalable, and deeply engaging.
- Strategic Design: Bridging brand strategy and digital execution for global clients through emotionally resonant campaigns.
- UX & Systems: Translating complex user research and journey maps into scalable, cohesive component libraries.
- Innovation & Leadership: Empowering teams with AI-driven prototyping, driving a 75% win rate for new business capabilities.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assistant Art Director
Noble Advertising
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011
About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26 with other clients.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Motion design
Design systems
Data visualization
Accessibility
User research
Adobe creative cloud
Nano Banana pro
Brand viz ID
AI Integration
UX Strategy
UI design Integration
Background
Experience
Senior Experience Designer, UI
VML
As a Senior Experience Director, I connect brands and people by placing the human experience at the center of digital design.
- Strategic Design: Bridging brand strategy and digital execution for global clients through emotionally resonant campaigns.
- UX & Systems: Translating complex user research and journey maps into scalable, cohesive component libraries.
- Innovation & Leadership: Empowering teams with AI-driven prototyping, driving a 75% win rate for new business capabilities.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assitant Art Director
Noble Advertising
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011
About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26 with other clients.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Motion design
Design systems
Data visualization
Accessibility
User research
Adobe creative cloud
Nano Banana pro
Brand viz ID
AI Integration
UX Strategy
UI design Integration
Background
Experience
Senior Experience Designer, UI
VML
As a Senior Experience Director, I connect brands and people by placing the human experience at the center of digital design.
- Strategic Design: Bridging brand strategy and digital execution for global clients through emotionally resonant campaigns.
- UX & Systems: Translating complex user research and journey maps into scalable, cohesive component libraries.
- Innovation & Leadership: Empowering teams with AI-driven prototyping, driving a 75% win rate for new business capabilities.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assitant Art Director
Noble Advertising
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011
About
Designing the
human experience
If only UX was just about logic and wireframes. In digital design, pure utility is a fool's errand—users are walking, talking bundles of emotion, and they navigate digital spaces as such.
My job as a Senior Experience Director at VML is to help brands connect with those humans. Over the last 15 years, I’ve done exactly that for Sherwin-Williams, Hill’s Pet Nutrition, Coca-Cola, and Humana—fueling a 75% pitch win rate in 2025-26 with other clients.
Using my deep background in branding and visual design, I bridge the gap between conceptual ideas and boundary-pushing solutions. I proactively integrate AI to rapidly prototype and empower cross-functional teams, ensuring we focus on what actually matters: elevating usability through strong visual hierarchy, thoughtful interaction patterns, and an accessible design language that gives a brand its pulse.
Because at the end of the day, the human experience is what counts. When I'm not designing digital ones, I'm out living my own—chasing new adventures, biking, and spending time with my husband and two amazing kids.
Figma
Prototyping
Motion design
Design systems
Data visualization
Accessibility
User research
Adobe creative cloud
Nano Banana pro
Brand viz ID
AI Integration
UX Strategy
UI design Integration
Background
Experience
Senior Experience Designer, UI
VML
As a Senior Experience Director, I connect brands and people by placing the human experience at the center of digital design.
- Strategic Design: Bridging brand strategy and digital execution for global clients through emotionally resonant campaigns.
- UX & Systems: Translating complex user research and journey maps into scalable, cohesive component libraries.
- Innovation & Leadership: Empowering teams with AI-driven prototyping, driving a 75% win rate for new business capabilities.
2019 - 2026
Senior Designer
VML
Concepting, creating and polishing work for digital, brand and campaign materials in collaboration with VMLY&R's alignment teams, new business, and internal marketing. Working with all VMLY&R alignments, I create conceptual ideas, websites, social campaigns, presentations, and collateral materials for brands such as Wendy's, Tyson Foods, Edward Jones, Electrolux, Ford, Office Depot, TEDxKC and VMLY&R's internal marketing team. For new business, I collaborated with teams winning new business pitches for Russell Stovers, Bass Pro Shops, the International Olympic Committee, Sherwin Williams and many more.
2013 - 2019
Art Director
VML
Developing award-winning work, creating lasting brand identities and executing polished ideas through print and digital spaces. In collaboration with the Version team, I worked on brands such as Hotel Phillips, The Elms, Elmwood Reclaimed Timber, Executive Airshare, Nashville Convention and Visitors Corp. and endpolionow.org.
2011 - 2013
Assitant Art Director
Noble Advertising
Developing all marketing materials, websites and print and digital ads. As a member of the home and building team, consisting of TAMKO, AGC Glass, Behr, and VT Architectural Wood Doors, I presented conceptual work, coordinated with print and web production and executed those concepts across multiple mediums.
2011