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Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery. ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":10572.25,"y":12953.0,"width":516.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":10572.16015625,"y":12960.255859375,"width":505.8828125,"height":532.8876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-144.0]],"size":{"x":516.0,"y":546.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"SITUATION
Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking.\nTASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.\nACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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Designed and developed \"Ona,\" an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization. RESULT
Ona app implementation directly addressed the opportunity, transforming Opill management. While quantifiable metrics are unavailable, Ona advances the project by making Opill usage more convenient, discreet, and personal, achieving the core goal of supportive, accessible birth control.","absoluteBoundingBox":{"x":10748.5,"y":13609.0,"width":91.0,"height":1638.0},"isolatedAbsoluteRenderBounds":{"x":10748.9501953125,"y":13616.255859375,"width":88.0830078125,"height":1624.8876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":91.0,"y":1638.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.311579763889313,"g":0.311579763889313,"b":0.311579763889313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,12,12,12,12,12,12,12,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13,13],"characters":"ACTION
Designed and developed \"Ona,\" an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization.\n\nRESULT
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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
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Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery. ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":9149.25,"y":12953.0,"width":516.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":9149.16015625,"y":12960.255859375,"width":505.8828125,"height":532.8876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-144.0]],"size":{"x":516.0,"y":546.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"SITUATION
Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking.\nTASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.\nACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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Designed and developed \"Ona,\" an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization.\n\nRESULT
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