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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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Designed and developed \"Ona,\" an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization.\n\nRESULT
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Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery. ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":8029.25,"y":12953.0,"width":516.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":8029.16015625,"y":12960.255859375,"width":505.8828125,"height":532.8876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-144.0]],"size":{"x":516.0,"y":546.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"SITUATION
Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking.\nTASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.\nACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":7195.0,"y":15094.7275390625,"width":692.0,"height":368.0},"isolatedAbsoluteRenderBounds":{"x":7195.61181640625,"y":15107.7353515625,"width":686.91357421875,"height":347.1357421875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":692.0,"y":368.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.311579763889313,"g":0.311579763889313,"b":0.311579763889313,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[173,173,173,173,173,173,174,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,173,173,173,173,173,173,173,174,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175,175],"characters":"ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
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I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":7150.0,"y":15818.0,"width":329.0,"height":608.0},"isolatedAbsoluteRenderBounds":{"x":7150.0,"y":15818.0,"width":329.0,"height":608.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-61.0]],"size":{"x":329.0,"y":608.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[6,6,6,6,6,6,48,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,6,6,6,6,6,6,6,48,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49,49],"characters":"ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"resolvedParagraphValues":{"0":{"listSpacing":8.0,"paragraphIndent":0.0,"paragraphSpacing":20.0},"1":{"listSpacing":8.0,"paragraphIndent":0.0,"paragraphSpacing":20.0}},"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"49":{"fontFamily":"Barlow","fontPostScriptName":"Barlow-Regular","fontStyle":"Regular","paragraphSpacing":20.0,"listSpacing":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.311579763889313,"g":0.311579763889313,"b":0.311579763889313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":29.6999988555908,"lineHeightPercent":137.5,"lineHeightPercentFontSize":165.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"48":{"fontFamily":"Barlow","fontPostScriptName":"Barlow-Bold","fontStyle":"Bold","paragraphSpacing":20.0,"listSpacing":8.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.311579763889313,"g":0.311579763889313,"b":0.311579763889313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":29.6999988555908,"lineHeightPercent":137.5,"lineHeightPercentFontSize":165.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"},"6":{"fontFamily":"Barlow","fontPostScriptName":"Barlow-Bold","fontStyle":"Bold","paragraphSpacing":20.0,"listSpacing":8.0,"fontSize":24.0,"letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.311579763889313,"g":0.311579763889313,"b":0.311579763889313,"a":1.0},"visible":true,"opacity":1.0}],"lineHeightPx":39.5999984741211,"lineHeightPercent":137.5,"lineHeightPercentFontSize":165.0,"lineHeightUnit":"FONT_SIZE_%","paragraphIndent":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED"}}},"542:79753":{"type":"TEXT","id":"542:79753","name":"SITUATION
Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery. ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":6606.25,"y":12953.0,"width":516.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":6606.16015625,"y":12960.255859375,"width":505.8828125,"height":532.8876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-144.0]],"size":{"x":516.0,"y":546.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"SITUATION
Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking.\nTASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.\nACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. 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