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We created the Minwax Color Visualizer. We designed the platform with a fresh, hexagon-based brand look and feel to modernize the experience. We built the interface to allow users to input their specific project details and select their preferred stains. Then, we integrated a feature that projects these selected stain colors onto a variety of scrollable 3D furniture items in real-time. Result 
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Voila. The visualizer provided a highly personalized, on-demand color experience right before their eyes. 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We created the Minwax Color Visualizer. We designed the platform with a fresh, hexagon-based brand look and feel to modernize the experience. We built the interface to allow users to input their specific project details and select their preferred stains. Then, we integrated a feature that projects these selected stain colors onto a variety of scrollable 3D furniture items in real-time. Result 
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Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery. ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":15617.25,"y":12953.0,"width":516.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":15617.16015625,"y":12960.255859375,"width":505.8828125,"height":532.8876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-144.0]],"size":{"x":516.0,"y":546.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"SITUATION
Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking.\nTASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.\nACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will 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Designed and developed \"Ona,\" an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization. RESULT
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We created the Minwax Color Visualizer. We designed the platform with a fresh, hexagon-based brand look and feel to modernize the experience. We built the interface to allow users to input their specific project details and select their preferred stains. Then, we integrated a feature that projects these selected stain colors onto a variety of scrollable 3D furniture items in real-time. Result 
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Voila. The visualizer provided a highly personalized, on-demand color experience right before their eyes. 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Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking. TASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery. ACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action. RESULTS
The campaign is launched this past holiday season. Specific sales data is due. However, the project delivered a complete, ready-to-launch marketing initiative, establishing a strong foundation for anticipated increased wholesale stocking and sales. Analytics will follow.","absoluteBoundingBox":{"x":14194.25,"y":12953.0,"width":516.0,"height":546.0},"isolatedAbsoluteRenderBounds":{"x":14194.16015625,"y":12960.255859375,"width":505.8828125,"height":532.8876953125},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-144.0]],"size":{"x":516.0,"y":546.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[7,7,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,7,7,7,7,7,7,7,7,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8,8],"characters":"SITUATION
Coca-Cola aimed to boost B2B holiday sales by leveraging \"Nostalgic Santa\" imagery and encouraging wholesale partners to increase seasonal product stocking.\nTASK
My team was tasked with creating an integrated digital campaign (CRM, banner ads) to drive B2B engagement and prompt wholesale orders for the holiday season using festive imagery.\nACTION
I conceptualized and deployed a comprehensive digital campaign: festive banner ads and targeted emails. Creative emphasized classic holiday aesthetics, integrating Coca-Cola patterns and subtly featuring Santa via the original Coke bottle. Messaging promoted new holiday bottles, reinforced market demand with compelling data, and included clear stocking calls-to-action.\nRESULTS
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We created the Minwax Color Visualizer. We designed the platform with a fresh, hexagon-based brand look and feel to modernize the experience. We built the interface to allow users to input their specific project details and select their preferred stains. Then, we integrated a feature that projects these selected stain colors onto a variety of scrollable 3D furniture items in real-time. Result 
Voila. The visualizer provided a highly personalized, on-demand color experience right before their eyes. By bringing the stains to life on digital furniture, we created the perfect experience to help any DIYer confidently choose the stain that is exactly right for their specific job.","absoluteBoundingBox":{"x":14738.0,"y":15853.0,"width":329.0,"height":538.0},"isolatedAbsoluteRenderBounds":{"x":14738.0,"y":15853.0,"width":329.0,"height":538.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,-26.0]],"size":{"x":329.0,"y":538.0},"fills":[{"opacity":0.550000011920929,"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[50,50,50,50,50,50,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,53,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,50,50,50,50,50,50,52,52,54,54,54,54,54,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52,52],"characters":"Action 
We created the Minwax Color Visualizer. We designed the platform with a fresh, hexagon-based brand look and feel to modernize the experience. We built the interface to allow users to input their specific project details and select their preferred stains. Then, we integrated a feature that projects these selected stain colors onto a variety of scrollable 3D furniture items in real-time.\nResult 
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Designed and developed \"Ona,\" an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization. RESULT
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Designed and developed \"Ona,\" an intuitive mobile app. Ona guides Opill users, simplifying management by: providing consistent reminders, offering personalized cycle tips, and allowing customization for enhanced discretion and personalization.\n\nRESULT
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