gerber graduates Graduates is a branch of the Gerber brand that focuses towards the nutritional needs of toddlers, as well the convince of their products for mom’s on the go. With the tag line, “grow as you go,” the story book characters bring the parents into the world of their child, relating to how their child is wants to develop a sense of independence, constantly grabbing for things and curious about the world around them. Using a primary color palette, the characters discover their ability to “grow as they go.”

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