dr. scholl's The logo redesign is a reflection of the comfort and cushioning that Dr. Scholl’s has provided for over fifty years. The “d” and “s” form the positive space cushioning the space around the foot which makes up the negative space. Pressure points of the foot are the basis of the product packaging design. The tag lines help to reinforce Dr. Scholl’s mission, to lead the way in providing the best in foot comfort and health.

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